Thanks for all the adds

As regular listener to multiple TWIT Network podcasts (This Week In tech, Macbreak Weekly, This Week in Google, Free Libre Opensource Software, Security Now, Windows Weekly) I am very much aware of all the advertisers that keep Leo and the gang in business and make the podcast’s stream going. I have even acted upon several of the ads: we are customer of SquareSpace.com (the corporate blog runs on that platform), GoToMeeting is regular part of day-to-day business – we have several accounts and use it regularly for meetings. I would use GoToMyPC if I had any need to go to a PC :-). I bought Spinrite, although I used it only once over last 3 years.

Strangely enough, the only advertiser I do not see of trying out is Audible – not because I would not like their product offering, quite the opposite. I simply have have absolutely no time for more content in my life: TWIT plus few additional podcasts, Apple TV and ZIP.ca give me way more that I have time to consume. I have no intention of buying Mustang with Sync – my selection of gadgets purchased as part midlife crisis is strictly limited to shiny objects featuring either Apple logo or an IP address, ideally both. But back to point: I feel I have done my share in keeping TWIT in business and do not really want and have to listen to same adds 3-6 times every week.

Fortunately, the adds are not too annoying to justify drastic measures and additional inconvenience – such editing them out from MP3. I have to give Leo credit for being sensitive in his ad selection – except Mustang, which I find to be least in line with TWIT audience – most products were pretty good.

I found very simple solution that surprised me with completely unexpected side benefit. Whenever Leo goes to an ad (and J.C. Dvorak disappears to baste meat), I turn down the volume to 0 for 2-3 minutes. Just turn the volume off and focus on driving, walking or whatever I am doing. I do not plan, evaluate, program or think about anything, only focus on the current moment and feel whatever is happening right now. I found this being an excellent stress relieve and instead of being annoyed by the ads, I actually started to look forward to them. I do not necessarily subscribe to *all* that New Age hype about being in the present moment, but finding an opportunity few times a day just stop and focus on whatever is happening right now, however simple or mundane that activity is, has its benefits. And there is always something going on: at minimum, you are always breathing.

Therefore, Leo and all Twits – thanks for all the adds. Ignoring them in a creative way is actually very healthy.

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